Tips from Google to improve your site in search engines
In this article, we explained to you why SEO was necessary for the success of your site. Good SEO allows your target to find you quickly, ideally on the first page. But improving your ranking is no easy task.
1. Post high quality content
The most important thing in any site is the content . It is like food for the search engines and the other points that we will mention are just recipes and spices to make the food tastier and more acceptable to the spiders of these engines . Focus on the content you provide on your blog to be of added value and beware of copying and pasting .
Another point to pay attention to is that the longer and detailed the topic, the better it is and the more chances it will appear first in the search results.
Use the Google Keyword Tool to study the available keywords and always avoid the words that have strong competition from publishers and major companies, for example, instead of focusing on the word “Samsung phone”, which you will inevitably find strong competition around, target the keyword “Samsung Galaxy s7 phone” and so on until You find the keyword that has good demand and at the same time is not subject to fierce competition.
Put the keyword in the topic title, as well as it is advisable to put it in one of the sub-headings of the topic, and do not forget to mention it in the first paragraph as well, and the longer the topic, the more automatically the keyword appears.
3. Put unique and non-duplicate titles and descriptions
Put a unique title for the article and do not repeat the titles of previous topics in your blog, the same for the article description Meta description. It is recommended that the length of the title not exceed 55 characters, and do not forget to put it in the H1 tag, as well as indicate the keyword inside the Meta Description tag.
4. Make a SiteMap
Placing a link to your sitemap helps to archive your site pages and is very important for optimizing your site on search engines. If you use a WordPress content management system, you will find a number of good plugins to generate and update the sitemap whenever you publish or update a new topic, the most important of which is the addition of Google XML Sitemaps, which is the same that I use in the Totomina blog. Then generate the map, go to your account on Google Webmaster tools and add the link to the map in the space provided for that.
5. Regularly fix 404 errors on your site
Make sure that all your site links are working properly and there are no 404 errors for missing or non-existent pages here. These errors negatively affect the user experience and thus the reputation of your site with the search engine. If you are a WordPress user, there are a number of plugins that scan your site and detect links that are not working and redirect you to pages related to the ones you requested in case they are missing. There are also a number of Google Chrome extensions that scan your site and detect broken links.
6. Promote your site by posting on other sites
If you are a blogger in the field of web software or design, go to sites that specialize in the same field and rank well on search engines and publish in them from time to time, and build strong backlinks towards your site. This is called Guest Blogging and it is a very effective way to promote your blog and increase its credibility with search engines.
7. Configure the images well for the search engine
Images are very important in increasing the quality and value of your content. The more diverse and rich the content is with different types of media and data, the better. Search engine robots can only read what is in the images through the ALT attribute, which is used to describe the image in a short sentence, as well as the file name of the image is very important as it should be indicative of what is inside the image and always avoid arbitrary labels.
8. External links to powerful websites
Create external links to sites with a high rating and credibility, this gives a good impression to the search engine about the quality of your content, provided that you do not over-build those links.
9. Internal links are important
What we said about the role of external links towards sites with high authority is also true for internal links, try to put a link towards a related article on your site to support your current topic, this will help keep visitors on your site for as long as possible and thus reduce the bounce rate of the site. But always avoid overuse of these links and always let things remain in their natural framework.
12. Post new content regularly and regularly
Renew your content on a continuous and regular basis, good and renewable content expresses your seriousness in this work, and this increases your credibility and reputation in the search engine. I know very well that publishing one or two topics every week is better than publishing 10 topics in one week and then stopping publishing for months and then coming back again.
SEO is a very wide field for continuous diligence, as Google and other spiders are constantly evolving and introducing new standards on the line, and webmasters and blogs must always stay ready and constantly improve their sites. The only step that should always be started and that will not change is: publish good and exclusive content.