The blogging world has exploded in the last few years. While becoming a blogger has never been easier, becoming a good blogger is not everyone’s cup of tea. In this article, we will discuss what can form the foundation of your blog, and how to build from it with Bluehost .
With Bluehost, starting a blog can be a matter of minutes. But let’s first go through the list of things you should do before being considered ready to launch your own blog.
1. Decide your interest
Blogging is a form of writing where the writer’s own interest must shine through his words in order for him to resonate with the reader. Suppose you, as the blogger, do not like the topic you’re writing about, or are not informed about it enough. In that case, your reader is unlikely to be interested.
Before you start a blog, make one circle of everything you’re passionate about and one of everything you think people are interested in reading about.
See that little intersection between the two circles? That’s your niche! Stick to this topic as you continue to expand your horizon and learn about new things you have expertise in. This will give you the perfect foundation for your blog.
2. Find the right audience for your brand
Suppose in step 1 you decide you want to write about the latest happenings in tech startups. In that case, you must know that your content can not be targeted towards 8 to 12-year-olds who don’t even own a smartphone! Finding the right audience means doing customer segmentation and having the kind of content to appeal to each segment.
How do you brand your blog so that it feels customized for your target audience while still carrying a mass appeal? The use of correct language, tone, pictures, and your blog’s overall look and feel will be essential tools here.
Do not simply start writing with an inconsistent narrative and tone. Decide what your brand will stand for well in advance. Will it be a mature blog meant for old men, or will it target housewives and teen girls?
For the former, it would make sense for you to have a dark layout and bold fonts. However, for the latter, your demographic would probably desire a chirpy tone, bright colors, and a lively feel for the latter.
Understanding your target audience and what they like is crucial to designing the brand that your blog would stand for. And this must be done before you are ready to launch!
3. Find the gap
This ties in with our first and second points of finding your interest and the right audience for it. Even when you decide you have the perfect audience which will respond to your area of interest, you need to consider whether there is a needfor the kind of content you are about to put out.
This is a fundamental demand and supply phenomenon. If the supply for the topic you want to write about already exceeds the demand for it, it means that people aren’t looking for more of the same.
Here, you must find a gap in the market. Within your area of interest, what is a topic or a set of under-covered and under-researched topics, yet you feel that the readers want it? Find that gap, research it, and write about it from all angles.
4. Make a plan
A key factor that differentiates a good blog from a mediocre one is the consistency of the work put into it. Do not be random with your posting schedule. When you grow and develop a regular readership, they will expect you to be regular with your content too.
So make sure you have a plan of what you’re going to post and how your content will evolve with your user base.
Sticking with this plan will help you save a lot of time in the future, and will also help your users understand the brand that we talked about!
5. Give it time
Good things come to those who wait. Your blog will not be a huge success in the first day or 10 days, or even 100 days. Perseverance is going to be critical when you put your heart and soul into a blog, and it doesn’t pan out the way you wanted to.
It is also super important for you to work hard with your blog. When you start a blog, make sure you can commit at least 2-3 hours a day to it. You will have to plan each article put research into it, and make sure it is grammatically coherent. All of this will take time, and you will have to be consistent with it.
6. You’re ready to launch!
That’s it! Those are all the bases you need to cover before you can start your own blog. As for how to actually go about launching your blog, don’t worry! Bluehost has made that process completely foolproof for beginners. Now that your arsenal is stacked with the right tools to make a blog successful, let’s dive into how you can start your blog through Bluehost in only a few minutes:
i. Choose the plan that works best for you
When you go to the Bluehost website, the big green button will take you right to this page:
When you click ‘view plan’, it will show you their three plans which are divided according to the number of features they include.
The basic plan is the cheapest but still has an impressive number of features for a beginning. At a mere $2.95/ month, you can enjoy a free domain name, 50 GB SSD Storage, custom themes, and an SSL certificate. So, if you are looking to start something on a budget, this is the plan for you.
At an additional cost $5.45 per month, the Choice Plus plan is the one that comes most highly recommended by Bluehost itself. It is the same price as the Plus plan, and only $2.5 more than the Basic plan, but it comes with an unlimited number of websites and storage, and a plethora of other services like free Office 365 for 30 days, free domain privacy, and free automated backup for 1 year.
ii. Create a domain name on Bluehost
Once you have chosen your plan, it is now time to select a domain name. One of the best things about Bluehost is that you get a free domain name for at least a year no matter which plan you choose!
You also have the option of skipping this step for now and coming back to it later. However, we recommend that you go in with a decided domain name that can help your blog stand out from the start.
Try to make your domain name catchy and short but remember that it should be easy to pronounce yet distinctive to your brand. The domain name will help you remember your website and will be the first impression for most readers of your blog. However, do not make it extensively long because that might make it very hard to remember for your audience.
iii. Enter your account information
Now that you have either chosen a domain name or skipped that step, Bluehost will prompt you to make an account.
This part of the registration process has 4 different sections called “Account information”, “Package Details”, “Package extras”, and “Payment Information”.
In the Account information section, ensure that you enter the correct name, address, phone number, and email address, as these will be key in accessing your account later.
In the Package details, you can see the payment options you have for your chosen Package. Bluehost allows you to make upfront payments for 12 or 36 months.
If you are certain that your business will have a long lifetime, I recommend choosing the 36-month plan since it allows you to save up on your per-month cost.
However, you can also go for the shorter 12-month payment option as that will have a smaller upfront payment and give you the flexibility to change your plan after 12 months as your business begins to change.
Below this, we can see the package extras where you can choose which of the additional tools you want to select from Codegaurd Basics to SEO tools. You can choose to add these for an additional cost and save up on getting these separately.
iv. Select your WordPress theme
A theme will dictate what your blog will look and feel like. Therefore, choosing a good theme is an extremely vital step as this will become the first impression of your blog in the reader’s mind.
WordPress can help you choose from a plethora of beautiful themes, and you can use the filter search option to look at only the most relevant ones for your work.
Using the filter feature, you can sort your designs by subject, color, design, and layout of the blog. You can find a theme that works for you, and then customize it to fit right into your vision for your dream blog.
v. Follow these tips for a cleaner blog.
For a clean blog that attracts your audience, you must keep these factors in mind:
- Keep it simple – Do not go overboard with design and fonts as that can create a lot of clutter.
- Use white space smartly – Scatter white space all across your blog so that it can have a relaxing feel to it.
- Use bold font and strong colors – This will help with the readability of your blog.
- Stick to your theme – Do not change the icons unnecessarily and stay consistent with your spacing and colors for a more coherent read.
- A picture says a thousand words – Make the most of a reader’s short attention span by adding illustrations that can do the work for you.
vi. Create your content
Your content, as I already explained above, should be personal and exciting to you. You can make it even better by making sure:
- You have a crisp headline that attracts the reader.
- Your introduction is engaging and exciting.
- There are bullet points and subheadings in your article that help the reader find what they’re looking for.
vii. The use of SEO and backlinks
Once you have designed your content as per your desire, the use of SEO can take it to the next level. You have designed a good-looking blog with captivating content which is powered by Bluehosts’s fantastic service, but if people can’t find it, then it won’t succeed.
This is where SEO comes in. If you do it smartly, Search Engine Optimization can skyrocket your blog’s readability by making it show up on different search engines across the web. It acts as a great tool in addition to social media marketing to help bring traction to your blog.
A backlink is a clickable link on a website that can take the user to your article. In addition to SEO, you should also find opportunities to have backlinks for your blog.
This will be especially relevant if you can get a backlink in a reputable website that already gets tons of traction. For example, let’s say an article in Vogue adds a backlink to your website. It would be a major win for you since at least a percentage of vogue readers will be redirected to your website, giving it a huge boost in engagements.
So, the more the backlinks, the better!
Read more :
So, now you know what the do’s and don’ts are of starting a blog. It really is that simple! So what are you waiting for? If you have an interesting idea that you think you want to share with the world, follow our guidelines to prepare for your launch and then go to the Bluehost website to get started! Happy blogging!